The Added Value for You

What are the gains for you to use xFIVE services in realizing your innovation projects?



An innovation project conducted quickly and efficiently, that meets or exceeds the expectations of the target markets

added value 2A2CI

A product or service, developed by using the services of xFIVE and its tools (as the methodology 2A2CI) sees his lifecycle curve in a diagram "delivered value - time" moved up and left. You get a series of returns related to the quality of the developed innovation:

  • The development time is shortened, and thus there is a reduction of time-to-market.
  • The approach generates less trial and error, and reduces the development and marketing costs.
  • The powerful methodological tools (often not existing in the client companies) can increase the quality and the inventiveness of developed outputs, ensuring better performance of the whole and a better chance of success in the market.
  • Throughout his life curve, the product or innovative service generates a higher return on investment.
  • Finally, the developed product or service is offered with a range of concepts that can be used in subsequent generations, and will accelerate in their turn the market introduction of new versions.



Confident and involved customers and prospects

By implementing a process that questions the vision of what you want to settle up and the challenges to achieve it, together with stakeholders of your business ecosystem, you build with your customers and prospects a customized solution that is ahead of their expectations. Our 2A2CI methodology allows you to involve them in the process from the start and they will be more motivated to push your offer on the market, and to be ambassadors. You show your client the importance you attach to well respond to his request. You build your offer with him, sometimes even redirect it in a concerted way with him.  You become user-centered.



Commitment and alignment of energies within your company

By investing in a collective approach in its implementation and in its operation, you raise people engagement and commitment of participants. Our approach is based on the principle of involvement of people, illustrated by Benjamin Franklin's maxim: "You tell me, I forget. You teach me, I remember. You involved me, I learn". So by working on their challenges, their problems, frustrations, in contexts that concern them directly and in relation to their job realities, people actually get committed and engaged. This is the heart of the pragmatic and concrete approach that we offer so that the various internal players are seeking to accelerate business changes, are actively involved in the process, undertake and actually support the collective project.



Original, creative, inventive solutions to complex problems

Our methodological tools allow you to take original points of view that are ew, fresh, external and linked to the needs and frustrations of the market.

Indeed, it is really important to think before you act, and to define the key challenges / issues / frustrations / opportunities / problems to solve rather than rush straight into the path of solution. Problem, frustration, opportunity are three faces of the same concept, namely an" issue to be resolved in any field, that comes with a number of difficulties, obstacles".

Most failures are in fact not related to inappropriate solutions (like "we were given the wrong solution to the right problem") but are due to the fact that we did not address the real problems (like "we has found a good solution, but at the wrong problem "). And more so, almost all innovations come from the fact that it provides appropriate response to a problem that counts, to a frustration of the market that needs to be adressed, to an issue which solution simplifies life.

Detect and treat problems is a key cornerstone of our approach 2A2CI.

contradictionThere are several definitions of the concept "problem." One of these definitions is particularly carrying sense for creativity. It is to describe the problem as a contradiction. In fact, if it is impossible to construct the problem as a contradiction, then this is it's not a real problem, because there is a way out. But how do we know that we are facing a contradiction? One way to find out is to think of the maxim "to choose is to renounce." When you act on a control variable in a way, you get the positive effects but also negative effects. When you act in the opposite direction, the positive and negative effects are reversed. You are then faced with the difficult choice between conflicting positive effects.

For example, you want to eat ice cream, because the taste and freshness of the moment tempts you, but you know that you may not (for health reasons, for weight control, etc.). Do not eat it keeps you in your course of action, to sacrifice the pleasure of tasting. And often, as a human being, you are choosing the middle way, for the compromise that allows you to have enough positive effects to offset the negative nature.

Yet it is there, in the soil of impossible choices, that takes root the ability to bring out truly inventive solutions, these solutions which "miraculously" allow to combine two good sides of the contradiction. Our culture pushes us naturally to compromise and intermediate solutions, while "inventor", the "creator" propose concepts that combine the properties opposite departure.   How to get the freshness of an ice cream without having the dark side, inventive answers do exist : you know them.

Our approach aims to transform key problems, important frustrations, fundamental opportunities into exploitable "contradictions"that are exploitable sources of inventive actions thanks structured creativity.



A sustainable development approach, which combines both innovation and competitivity

The situations currently faced by companies in their quest for ideality between the desire for sustainable growth and the finiteness of natural resources abound in contradictions. The vision of growth that we want to convey in our actions is positive in the sense that we are indeed convinced that it is possible, while respecting the finiteness of natural resources and the needs and demands of stakeholders, create and develop sustainable added value.

Through our work, you will benefit from that vision of responsible growth, which requires an increase of "servicial flows" and a decrease of "material flows". This sustainable growth also requires innovation in a structured way, in a systematic approach of the business ecosystem, integrating all dimensions of innovation (technological and non-technological, organizational, societal, ...). It is underpinned by a constant search for competitiveness. It relies on the creation and implementation of new business models.



Amplifying your resources with a progressive investment

Because companies are organized to respond most effectively to their main concerns, many projects and new ideas are put aside for lack of time and resources. xFIVE reinforces your teams on request to enable them to focus on what they are the best at.  xFIVE is an additional resource to support innovation to make its customers progress faster.

By testing the methodology step by step, you reduce your basic investment to a minimum while evaluating all the contributions of the methodology. We promise to provide you with results at every step of our methodology. This also allows you to keep control of the project by regularly comparing it to the market. And since we link a significant part of our fees to the success of the innovation project, you are sure that your company and xFIVE have their goals aligned to achieve results.



An objective look outside the company's issues

When a process has evolved for some time in an organization, there are a number of habits and modus vivendi that are settled. For people in this organization, it is often complicated to change the situation because it calls into question many operating modes. The views of each other are confronting and emotion plays a huge role. This is wherein an external partner brings the outside view, the necessary objectivity and insight to evaluate, improve or transform business processes.

By identifying the challenges of your project with an external look, you develop an effective strategic action that sets you ahead of competition because it responds to the expectations identified in the market. You always keep several moves ahead.


Problem 2 Solutions